Roya and Jimmy take talk about children and screentime as they introduce this month’s theme, pediatric eyecare. They also talk about dealing with late patients and some recent industry news.
Tanya Gill, OD joins Roya and Jimmy and shares her insights about entrepreneurship, branding, social media and the keys to growing a practice. Dr. Gill is the owner of Oakland Vision Center Optometry in Oakland, CA and graduated from the UC Berkeley School of Optometry in 1999. She was awarded America’s Finest Optical Retailer by Invision magazine in 2015 and has over 25K followers between her instagram accounts. In 2016, she founded We Love Eyes, a company that makes natural cleansing products for the eyes.
- We Love Eyes: https://www.weloveeyes.com
- Optometrist, Matt Houck, on Master Chef: https://littlevillagemag.com/iowa-city-masterchef-matt-houck/
- VSCO cam app: https://vsco.co/store/app
- Optometrist Guide to Eyelash Extension Care: https://www.weloveeyes.com/blogs/news/the-eyelash-extension-care-guide
- EyeInnovate 2018: https://eyeinnovate2018.com
- Dr. Tanya Gill on Instagram: @oaklandvisioncenter @weloveeyesxo
Roya and Jimmy are joined by their spouses for a special peak at the married side of the optometry life. You’ll hear some great tips on marketing, SEO and SEM as well as some funny stories about significant others.
Dr. William To, a pediatric eye doctor in San Jose, CA better known online as #TheTravelingOD, joins Jimmy and Roya to talk about the intricacies of digital marketing.
Jimmy and Roya talk with Chris Tracewell, a marketing expert and owner of Morse Coding, about the basics of marketing your practice. They discuss how to get started with marketing, what types of advertising you should do and how to tackle social media.
In this episode Roya and Jimmy go in depth with dry eye expert Dr. Scott Schachter about how to best approach dry eye and some of the different treatment options for the condition. They also discuss recent studies that reveal some interesting facts about those who struggle with dry eye.
- Dr. Schachter’s Website: dryeyecoach.com
Jimmy and Roya discuss a few aspects of maintaining your OD license including the landscape for CE options. They also interview Valley Contax vice president Josh Adams and get an update on their recent Residency Summit. You’ll also hear some fun banter about gas light drivers and spirit animals.
Josh Adams, vice president of Valley Contax
Special guest Sheila Morrison OD, Chief of the Contact and Cornea Clinic at University of Houston College of Optometry, joins the podcast to give her insight on scleral lenses.
What machines do you love in your practice, which ones do you want and which ones do you loathe? Those are the questions in this episode along with a quick review of what was happening at Optometry’s Meeting this year in Denver.
- Revenue Potential with LipiFlow and LipiScan ROI Calculator: https://www.beye.com/calculators/lipiflow-and-lipiscan